Violet Hour Advisory

Corporate development and partnership strategy for media, entertainment, and consumer businesses.

Deal structuring, negotiation support, and execution.

Background

Fifteen years in corporate development and strategic partnerships.

What I do

Royalty and pricing strategy. How creators get paid and how titles get priced are one problem, not two. Move the royalty rate and the catalog economics move with it. I build the pricing and monetization models, quantify how each structure lands on creators and on customers, and set title-level pricing strategy across a catalog.

Deal structuring. Joint venture and studio deal economics: recoupment and interest terms, equity, revenue share, and profit splits.

Franchise and IP strategy. Business case work on recurring IP: what a franchise property demands in capital and operating capacity, and how that compares against a one-off production model.

Partnership execution. Advising on and helping close business terms, and shaping the branding partners run a joint effort under.

Selected work

Royalty and pricing strategy

Built the pricing and monetization models for a global royalty strategy, quantified how each structure landed on creators and on customers, and set title-level pricing strategy across the catalog.

Delivered: a financial model and accompanying deck recommending three payout tiers for creator royalties and payments.

Credentials

Contact

Cassie Jozefov

For corporate development, partnership strategy, and deal work.

linkedin.com/in/cassiejozefov